Rochester BCFF sought a website makeover to rejuvenate its appearance and streamline user navigation tailored to its diverse audience.

Mission/Goal:

Our mission was to provide each audience segment - volunteers, board of directors, donors, and service recipients - with a straightforward path to their respective tasks. We aimed to ensure that every visitor could easily discern how to navigate to their intended destination. To achieve this, we restructured the website's wealth of documents and data into a well-organized format for improved clarity and accessibility. Furthermore, we endeavored to imbue the website with a comforting ambiance by refreshing the color scheme and incorporating warm imagery.

User Flow:

Beginning with an assessment of the original website's user flow, we identified a deficiency in actionable elements such as buttons and calls to action. Subsequently, we developed an enhanced and alternative user flow that offered a clear and seamless pathway for users. This optimized user journey not only guided visitors effectively but also ensured a more positive reception, enhancing overall user satisfaction.

SiteMap:

HighFidelity Mockup

ProtoType

Final